Posts Tagged ‘SDK’

                    A landmark event. In more ways than one.

June 9-13, 2008, San Francisco, Moscone West


The groundbreaking innovations of Mac OS X Leopard and iPhone OS offer two revolutionary development platforms for developers and IT professionals. Immerse yourself with information-rich sessions where Apple engineers go in-depth on the innovative technologies that power the features of these sophisticated platforms. Bring your code to the Labs and work one-to-one with Apple engineers, applying development methods and best-practices you gain from sessions to enhance your application.

From June 9 – 13, WWDC will host the best of the Apple developer universe — with attendees representing all corners of the globe. Take advantage of this unique opportunity to experience a community atmosphere filled with your industry peers.




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Hello Blackberry meet the iPhone

David Pogue’s column, NY Times March 13, 2008



Before you start reading this, a word of warning: this column is about the iPhone. If you’re one of those people who are sick and tired of hearing about the iPhone, then scroll on while you still can.

Then again, if you’re one of those people, you’ve got much bigger problems than this column. Maybe you’d better take six months off to explore the Serengeti. That’s because last week, Apple announced iPhone 2.0. It’s not a new phone model (although that will be coming this year, too)—it’s new software for the existing phone. And in my considered opinion, it will be an even bigger deal than the iPhone itself.

The new software, slated for the end of June, will have two parts. First, it will tap into Microsoft Exchange, the e-mail distribution system used by hundreds of thousands of corporations. You’ll get “push” e-mail, meaning that messages appear in real time on your iPhone. And when anybody changes your calendar or address book on your computer at work, your iPhone will be automatically, wirelessly updated, wherever you happen to be.

All of this is already on the BlackBerry, which is Apple’s obvious target here. Without an actual keyboard, the iPhone won’t kill off the BlackBerry entirely (although I do like the way   the on-screen keyboard forces iPhone people to be super-concise). But it will carve away a certain chunk of the BlackBerry’s market. The big knife is Part 2 of iPhone 2.0. That’s the SDK—the Software Development Kit—which Apple has released in beta-test form. The idea here is that any programmer can now write software for the iPhone. Not illicit, hacky apps like people have been writing so far, but authorized, tested, legitimate software, much of it free, that can tap into all the features of the iPhone.

stevejobsgeniusbar.png There’s a video of Steve Jobs’s announcement.-thirds of the way into it, you can see demos of five iPhone programs that software companies came up with when given two weeks with the SDK. There was an AIM chat program, a sales-force automation tool, and so on, all good-looking and natural-feeling on the touch screen. And there was an Electronic Arts game that exploits the iPhone’s accelerometers, which detect how you’re tilting the iPhone in any dimension; in this game, you navigate the 3-D world by tipping the iPhone forward, back, left, right, up or down.iphone-apps.jpg

I can’t tell you how huge this is going to be. There will be thousands of iPhone programs, covering every possible interest. The iPhone will be valuable for far more than simple communications tasks; it will be the first widespread pocket desktop computer. You’re witnessing the birth of a third major computer platform: Windows, Mac OS X, iPhone.

Sure, there are add-on programs for the Treo, BlackBerry and Windows Mobile. But they’ll never achieve the ubiquity or popularity of iPhone apps, because Apple will preinstall the iPhone Apps Store right on every phone. That’s an online catalog of iPhone programs, which you can browse, download and install wirelessly, wherever you happen to be. That’s several thousand fewer barriers and steps than you’d encounter on the other smartphone platforms. That, and the fact that the iPhone is already the second most popular smartphone (after the BlackBerry), spells good things for the success of this initiative.

Software companies and programmers can charge anything they like for their programs—Apple keeps 30 percent of each sale—but I expect many or most of the apps will be free.

The one thing that raised my eyebrows, though, is that Apple intends to be the exclusive source of all iPhone apps. You won’t be able to get iPhone add-ons from the usual shareware sites like Downloads.com, Shareware.com or VersionTracker.com, or even from the developers’ own Web sites. (Or, rather, you will, but you probably won’t be able to do that effortless wireless finding-and-installing thing.) Once again, Apple is doing things its own way, tradition be damned.

On the plus side, this arrangement means that Apple is responsible for approving the quality and safety of each program you install. It also means that it’s easy to find some program you’ve read about, since there’s only one place to look. And I’m guessing that Apple will make paying for the for-fee programs effortless, like clicking BUY SONG on the iTunes store—even fewer barriers to entry.

All of this, of course, will have the side effect of enriching Apple; Apple’s shrewd that way. But aside from the usual Apple-bashers online, nobody will mind. The release of iPhone 2.0 is over three months away, but I’ll stick my neck out and make a prediction: it will be a gigantic success, spreading the iPhone’s popularity both upward, into the corporate market, and downward, into the hands of the masses. iPhone 2.0 will turn this phone into an engineering tool, a game console, a free-calls Skype phone, a business tool, a dating service, an e-book reader, a chat room, a database, an Etch-a-Sketch…and that’s on Day One.

In short, it’s not going to be a pleasant summer for people who are sick of hearing about the iPhone.



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Rex Crum interview with Creative Strategies President Tim Bajarin.  Discussion covers SDK, iPhone for enterprise, impact on RIM, VC Kleiner Perkins $100 million iFund to foster iPhone applications. 

“I’ve know John Doerr for a long time and he knows how bet on winning horses … and the fact that he is the one behind this [iFund] is a very big deal.”

> Watch this. You can’t fake this kind of enthusiasm. 




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           10-15-07-iphone.jpg        activesync_battery.jpg


Ballmer Q&A: Feeling the heat at Microsoftballmer.jpg

Feb 28, 2008

By Ina Fried, CNET News.com

EXCERPT: Apple said today that they’re going to have some iPhone stuff, including some more enterprise connections. I’m curious, are they partnering with you guys at all to bring Exchange connectivity?

Ballmer: We continue, under our new interoperability principles, to license both the trade secret information and the patent information that anybody needs to interface with either Outlook or Exchange. So Apple — we don’t comment specifically about whether they’re a licensee, but certainly it would be consistent with our interoperability principles to enable Apple to do that work.

Full article > HERE

Related posts > iPhone Going Corporate?

Now what’s the next step for iPhone to gain respect in the corporate marketplace?  It pains me to say this, but I’d like to see Apple license Microsoft Exchange ActiveSynch for iPhone.  There are workarounds to get push mail delivered to iPhone, but good luck getting IT move.  If you’re fortunate and the CEO owns an iPhone, IT might enable the IMAP feature on the Corp Exchange Server thereby allowing for workaround push e-mail to iPhone.  Most businesses are not so lucky.  IT managers loath change and are paranoid about security.  Hence, we may have to deal with the corp standard by licensing ActiveSynch for iPhone.  This move would immediately open the door to hundreds of thousands corporate iPhone sales.  

The big question is whether we will have to wait for a next gen iPhone before Apple makes a serious push into the corporate market.  Many IT groups will insist on strong password protection and the ability to remotely wipe the phone in the event an employee is terminated.  These security requirements might come with a new iPhone software update and/or be part of the next gen iPhone feature set (expected summer of 2008).


From “Fake Steve” blog on licensing MS ActiveSynch (June 2007)

Fair enough, so we’re doing a deal with Microsoft

We were going to keep it quiet for a while more but since the MicroTards decided to leak it to Mary Jo Creepy, their official mouthpiece, I guess we might as well come clean. Okay. We need to license Microsoft’s Exchange ActiveSync protocol so we can make the iPhone work with Exchange servers. I personally think Exchange blows, but it’s a big standard in corporations and Phil Schiller is peeing his pants with fear saying we can’t afford to get pegged as non-corporate-friendly on the iPhone. So whatever. We license some software from Microsoft. God I just gagged when I wrote that. No doubt we’ll not only have to license the software from them but then we’ll have to fix it for them so it will work with the Jesus machine. And we’ll get blamed every time something goes wrong even though it’s Microsoft’s fault. Whatever. It’s the price we pay.


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iPhonAsia comment on Steve Jobs and Tim Cook > HERE


See text below – audio link dead > Tim Cook – Goldman Sachs Technology Conference (see text below – audio link now dead)

 Due Diligence > Know the people who run your business (Tim Cook)

See also > Tim Cook and Apple Exec Mgmt (good debate in comments re Apple Mgmt Team)

picture-31Fortune video re Apple succession plan and prime candidates to replace SJ > HERE 

 Apple COO, Tim Cook

cook.jpg  Courtesy Wired > See HERE

GS Tech Investment Symposium – Tim Cook highlights:

Economic decline

“I’m not saying Apple’s immune to the economy. But if you look at last quarter as an example … last quarter in the U.S., the GDP growth was less than one percent.  It was miserable by anybody’s calculation. Apple, in the U.S., grew 27 percent.

For us, we’re focused on what we can control. And what we can control is how much we innovate, what products we do, the experience in our stores, the experience in our channel — all of those things. I think Apple’s success depends on how we do on those things versus whether the GDP is slightly above one (percent) or slightly below zero or whatever.”

IPod Touch cannibalizing iPhone sales

“I’d rather Apple cannibalize Apple than somebody else cannibalize Apple. It was very key for the iPod line to go in this direction.”

The iPhone SDK and platforms vs. products

“First of all, I think it’s really important to realize that very few companies in the world know how to build a platform. You can count them on a few fingers. Apple is one of them. We’ve had the Mac platform for years and really understand this.

When we started with the phone, we started by getting developers to focus on web 2.0 apps. And there’s over a thousand of these today. There are probably many people in this room that use them. But people also want to do more than that. And as we got into the phone more and more, it became clear to us that we should release an SDK and we’re going to talk more about that next week at our event. But in essence what it does is it will make the product even more compelling. This is a product that has the highest customer satisfaction (rate) of any Apple product ever shipped, which is a very, very high bar. We’re super excited about where this can take us.”

The real iPhone controversy (aka the missing iPhones)

“The real controversy, if you will, from some people’s point of view is the difference between phones that are activated on Apple-chosen carriers, and the total number of phone sales. So people want to know where are the iPhones? Here’s my short version of this: We have a situation where we’ve purposefully rolled out iPhone in four markets (the U.S., the U.K., Germany and France). We did this at this chosen speed so we would learn, and could apply those learnings to future rollouts, etc. And we are right on track where we want to be. The four million units that we’ve sold over the first 200 days gives us confidence that we can achieve 10 million units in 2008.

So where are the iPhones? Here’s the privilege, so to speak, of this problem. The demand for the iPhone is so intense in the markets where we aren’t offering it that people are exporting it out of the U.S. in many different ways and then running it on local carriers … The thing that I like about that is it shows there’s a lot of worldwide demand. And I think the most important thing for Apple by far in this first 8-10 months of selling in the iPhone world is to deliver a product that would delight customers.

Of all the problems we face, this is the one I face looking at with a little bit of a smile. Because it means there’s great demand for the phone. And to have people stepping over each other to have the phone isn’t a bad thing.”

The one carrier model vs. multiple carriers for the iPhone

“In the U.S., our fundamental choice was do we want to develop two phones: a CDMA phone and a GSM phone. We didn’t. We wanted to do the simplest approach in the beginning because that’s the fastest way to learn. We wanted GSM. GSM is a worldwide standard and AT&T is the largest carrier. The business relationship that we could work with AT&T allowed Apple to be Apple and AT&T to be AT&T. This is the power of this relationship. We feel very good about that. We went into Europe and picked the top carriers in three countries and got going in those countries. Now, are we married to his model? Will we do this everywhere? We’re not married to any business model. What we’re married to is shipping the best phone in the world and continuing everyday to innovate to make (the iPhone) better and turn it from a device into a platform. We are married to that.”


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Unlocked iPhone coming to Asia and rest of the world?

Tim Cook, Apple COO at Goldman Sachs Technology Symposium

February, 27 2008

Tim Cook was interviewed today at the annual Goldman Sachs Technology Symposium. This interview covered many Apple topics and Tim Cook was forthcoming. He noted that new iPhone enterprise features might be arriving soon (TBA during the SDK unveiling on March 6) and stated that Apple is “right on track” to hit their “10 million iPhones sold” goal by end of calendar year 2008.  This presentation is worth a listen. Link to podcast > HERE


While today’s presentation covered a lot of ground, I wanted to highlight Apple’s apparent consideration of new iPhone business models. This might indicate that Apple would sell both a locked and unlocked iPhone in new markets (NOTE: See iPhone in Asia editorial comment at the end of this post for more analysis).  

This “hint” came out during Tim Cook’s response to Moderator David Bailey’s questions.  Nothing definitive was announced, however, Apple’s apparent openness to new business models could be a tremendously positive development for Apple, its shareholders, and for prospective iPhone owners in soon to be launched markets.     

Here are a few quotes from Tim Cook during today’s Goldman Sachs presentation:

Paraphrasing Tim Cook:

“We are going to enter Asia this year!”  

(answering a question about Apple’s iPhone “exclusive carrier” business model versus multiple carriers in each market)…

“Are we married to this business model? …  Will we do that everywhere?  We are not married to any business model. … What we are married to is shipping the best phone in the world and continuing every day to innovate and making it better and moving it from a device to a “platform” … we are married to that …

When you look at some of the international markets, you find that the markets are very different … you might find one where there is no post pay business … or minimal (post pay) … that might need a different business model.  You might find one (market) where being exclusive might not be in our best interest.

And so I am not announcing what we will and won’t do … I am announcing that we are going to intelligently think about each one (each market) and then decide what is best for the company to do … And I will tell you that there is no shortage of interest in the iPhone by the carriers.  You know I think that they see it as an enormous way to increase ARPUs (Average Revenue Per User) on their system … I think they see it as a fundamental, revolutionary device that gets people interested in data and really using their (the carriers’) network.”

Reading between the lines …

One “clear as a bell” (yet unstated) message from Tim Cook …

“Oh yeah … we have several new carriers deals + marketing/distribution plans all signed, sealed and delivered. And we are ready to roll shortly after our 3G iPhone is unveiled to the world”

Timing of new deal announcements and 3G iPhone unveiling? Certainly in time to sell millions of iPhones in calendar year 2008… My guess would be early June but no later than Sept 2008 … and I would expect by 1st quarter of 2009 we will see at least two and perhaps three new iPhone models with different features (nano, full-size, and ultra-portable MacPhone?) and price points to address the widest market possible.

iStick concept nano iPhone.


iPhone in Asia Editorial Comment:

iPhone in Asia fully supports the notion of selling both a locked and unlocked iPhone in concert with all new carriers deals to be announced throughout the world.

I suspect the new 3G iPhone will be more hack resistant, yet there is no end to the resourcefulness of locksmiths. Unlocking could become far less a problem if Apple works out (with TBA carriers’ blessing) a two-tier offering …  a locked iPhone w 2-year contract and a premium-priced unlocked iPhone in the same market.

This would follow the iPhone in France via Orange model (French law prohibits handsets from being locked to a network for more than 6 months). Such a move by Apple would preserve the revenue sharing model (albeit at a slightly lower revenue share as I imagine 20 to 30% would choose buy the “unlocked” iPhone), and at the same time deliver a death-blow to the black-market for hacked and jail-broken iPhones.

Setting the right price-point for the unlocked iPhone will be important. If the premium for the unlocked iPhone is too high, black-marketers will engage in arbitrage (unauthorized unlocking options at a lower cost). If the premium is modest, or “just right,” buyers who want to unlock will opt for the “official” easily upgradable iPhone that will come with a warranty and w/o the need to hack or jail-break.

See also … 

LINK> Apple’s presentation at Goldman Sachs Technology Investment


 Due Diligence > Know the people who run your business (Tim Cook) 



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Apple’s iPhone: Big Changes Ahead Next Week?


Posted By:Jim Goldman 

I just got my invite to the next big Apple media event. This one is called iPhone Software Roadmap and it’ll take place at the company’s headquarters in Cupertino, California on March 6th.   Read More




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