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Posts Tagged ‘AdMob’

Video Interview: Omar Hamoui AdMob on Bloomberg

AdMob is the world’s largest mobile advertising platform. AdMob serves 6.2 billion mobile ads per month. For more info on monetizing apps, see iPhonAsia presentation – Cashing in on iPhone and the Mobile Applications Revolution delivered at iPhone Developers Meet-up on May 28 in Santa Clara > PPt Download

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Om Malik has posted an insightful article over at Gigaom For the iPhone App Store, Future Holds Chaos & Opportunity. In the accompanying video (below), Mailk interviews Omar Hamoui, founder and chief executive of AdMob, a San Mateo, CA mobile advertising network. Nearly 20 percent of AdMob’s 2 billion monthly ad impressions are coming by way of the iPhone and iPod Touch. Click over to Gigaom for the full article > HERE

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more about “Mobile Apps – Chaos and Opportunity“, posted with vodpod

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They say a picture is worth a thousand words … so here (below) are  two recent graphics that aptly illustrate how Apple’s iPhone is faring against the competition. The first is from Fortune via Philip Elmer DeWitt’s blog Apple 2.0. PED shows a trend chart which graphically illustrates the number of times the word “iPhone” appears in a Google search request. The trend line compares searches for “iPhone” vs. “Palm” vs. “BlackBerry” vs. “Windows Mobile” vs. “Android.” Pretty obvious that iPhone continues to capture the interest of millions of Netizens.

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Are iPhone users active websurfers? You bet they are! Vic Gundotra, head of Google’s mobile operations told the Financial Times at the 2008 Mobile World Congress in Barcelona … Google has seen

data-plan21“50 times more searches on Apple’s iPhone than any other mobile handset…We thought it was a mistake and made our engineers check the logs again,” [no mistake] See iPhonAsia post > It’s all about Data

The second chart (below) shows AdMob’s latest (January 2009) mobile advertising metrics report. The pice chart shows the iPhone is responsible for 51 percent of online ad requests among smartphones in the US, and 32 percent worldwide. AdMob chart also shows the iPhone and iPod touch topping the list as the most popular “handsets” among users visiting its network sites.

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