Youku coming to an iPhone built for China?
August 23, 2008 by Dan Butterfield
Update November 18, 2008: Youku has developed an iPhone web app allowing users to log in to Youku and watch videos directly on iPhones. What is unknown is whether Apple will eventually embed (pre-install ala YouTube) software on an iPhone built for China. China Unicom has apparently suggested to Apple that Youku would be their preference versus YouTube.
South Daily, 11/04/08
Victor Koo, CEO of video-sharing site Youku, recently revealed that Youku has already started cooperation with several 3G handset manufacturers to bring Youku content to mobile devices. These efforts are still in their initial stages, however Youku has already developed a special version of its site for Apple devices such as the iPod and the iPhone. Youku has also recently announced plans to cooperate with Lenovo Mobile on mobile video, and embed software on Lenovo handsets that can allow users to log in to Youku and watch videos directly on Lenovo phones.
Koo also claims Youku had no revenues last year, but began to earn revenue in the first half of this year. The company is experiencing double-digit revenue growth each month, and expects more than RMB 100 mln in profits next year.
According to Youku CEO Victor Koo:
“Youku has invested significant resources to create a variety of user experiences for Chinese Internet video viewers,” said Youku’s Mr. Koo. “With Youku’s iPhone web app and mobile applications made for Chinese 3G mobile phones on the TD-SCDMA network, users can watch more than 161 million videos on Youku anytime and anywhere they want.” More > HERE
EXCERPT: In 2007, Youku.com’s traffic exploded from 5 million video views per day to 100 million per day. That growth, based on internal data tracked for the company by China Rank-Nielsen, drew advertisers including Coca-Cola, Honda and Lenovo. As advertisers look to capturing a market even bigger than China’s 250 million Web surfers — specifically, its 600 million cell phone owners — Youku will be going mobile.
Victor Koo, CEO of Youku
By the second half of 2009, when Koo predicts China’s long-awaited 3G wireless standard will gain traction at last, Youku aims to be ready. Koo is in talks with Apple about developing content for their iPhone, not yet available in China.
Full Article > HERE
More about Youku > HERE