By Connie Guglielmo and Pavel Alpeyev
July 11 (Bloomberg) — Apple Inc.‘s new iPhone went on sale today with crowds lining up outside stores in Tokyo and Auckland, New Zealand, as Chief Executive Officer Steve Jobs takes aim at Research In Motion Ltd.’s BlackBerry.
Minoru Hagiyama arrived at Softbank Corp.’s store on Omotesando, Tokyo, at 6:30 a.m. local time to find about 1,300 customers already in front of him. The first started camping out three days ago to buy the iPhone 3G, an update of Apple’s handset that works on speedier third-generation wireless networks.
“I haven’t owned a mobile phone in about five years, I just didn’t feel the need, but this different,” said Hagiyama, 50, from Tokyo. “I don’t think of it as a mobile phone, more like a portable PC.'”
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Masayoshi Son, CEO of Softbank drops by to say hello to new iPhone owners (soon to be)