Apple and Telstra? Don’t bet on it!
Will Apple partner with Telstra for iPhone in Australia? Don’t bet on it! Really!
Very few media sources have bothered to investigate the rationale for the Sensis’ (the search engine division of Telstra) job advertisement for an iPhone Search Developer. This lone ad has caused all the buzz about a possible Apple and Telstra partnership to bring iPhone to Australia. Yet there are reasonable explanations for the ad that may have nothing to do with any Apple/Telstra deal. We might just take Sensis’ word via e-mail reply to Lifehacker – “We intend to develop iPhone applications which can be used across carriers.”
I’d say the smart money remains on an Optus and Apple partnership. Why does Optus “edge out” (pun intended) Telstra?
ð There’s the Optus & Singtel connection
ð The next-gen iPhone chipset will be compatible with multiple 3G protocols and not dependent on Edge.
ð And how about Telstra COO Greg Winn comments to AAP: “There’s an old saying — stick to your knitting — and Apple is not a mobile phone manufacturer, that’s not their knitting. You can pretty much be assured that Nokia, Motorola, Samsung, Sony Ericsson and ZTE and others will be coming out with devices that have similar functionality.”
Huh? Greg … I thought you wanted the iPhone???
Courtesy Lifehacker …
Does this mean Telstra got the iPhone?
UPDATED 10.30am, 6 March
Full article > HERE
With Apple Australia still silent on when we’ll get the iPhone, the rumour mill has been working overtime about which carrier (or carriers) will get the coveted contract when it launches in Australia. I’ve just spotted a job ad which should help kick the rumour mill along.
Sensis has placed a job ad seeking a Design BA for an iPhone search application on an industry website – does this mean Telstra got the iPhone contract?
The Sensis ad, listed on 3 March on the Australian Interactive Media Industry Association website, offers a 2-3 month, Melbourne-based contract.
The job spec reads:
“Are you a business analyst with experience gathering and documenting requirements for interactive web or mobile products? We’re looking for a BA with a technical front-end UI background to help us design cutting-edge search applications for the iPhone. This isn’t boring old specification-heavy BA work. This is exciting and agile BA work to help us envision mobile search applications that work great and look beautiful. Let us know if you think you’ve got the right combination of creative flair, geekiness, and detail orientation to get the job done.“
I’ve emailed Sensis for further information – it’s possible that Sensis will be developing its own search app similar to Google’s iPhone optimised search app for use by multiple carriers. Either that, or Telstra’s Edge network (the only one in Australia compatible with the current iPhone) has won the contract to bring the iPhone to Australia. Hopefully we’ll know more tomorrow.
UPDATE: Just heard back from Sensis, who say “We intend to develop iPhone applications which can be used across carriers.” Ok, we’ll go back to hoping that iPhone in Australia will be a multi-carrier affair. 🙂