Adoimagazine has published a detailed report about the future of Mobile TV in Asia. This report was commissioned by the Cable & Satellite Broadcasting Association of Asia (CASBAA) and was researched and written by the digital research agency Tomorrow. One thing that is clear, if mobile TV is going to take off as projected, the end-user’s handset must offer a superior audio/visual experience. There is none better than Apple’s iPhone.
How big is the mobile TV market? Analysts are nothing if not bullish, with worldwide Mobile TV audience projections ranging from 120 million (Juniper) to 488 million (Gartner) within five years.
Full report HERE
EXCERPT: Having the right ecosystem in place typically involves resolving up front a variety of issues relating to both technology and as well rights management. This will often require a consortium model that includes all the necessary stakeholders.
There are four aspects of a healthy Mobile TV ecosystem: • The device • Middleware • The delivery platform • Content and rights management
An example of a relatively sophisticated media ecosystem is Apple iTunes.
Apple combined attractively designed music and telecommunications devices (iPod/iPhone), with consistent middleware to allow users to manage their content assets (iTunes), with a universal delivery platform (Internet), and finally a large selection of well priced music and video content (negotiated deals with music labels and TV studios).