Carl Howe posted another gem at Blackfriars Marketing … well worth a look > HERE
News flash to reporters and analysts: Apple doesn’t do loss leader products
EXCERPT: Read my lips: Apple doesn’t sell products at a loss. Why? Because its a very risky and largely unprofitable marketing strategy, for one. And even worse, it would undermine the marketing value of their products that they have labored for decades to build up. Frankly, it would be a stupid move, and Apple isn’t stupid. ……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………. 
